INDUSTRY
Restaurant marketing and cafe marketing
Restaurant marketing that brings bookings, queues to the door, and continuous sales.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
External restaurant marketing partner for lunch and dinners
Advertising that directs directly to table reservations
How restaurant marketing works
Define the concept, target groups, and objectives of the restaurant or café. Decide whether to seek more lunches, evenings, weekends, brunches, or all of them.
We will plan the content strategy for restaurant marketing, descriptions, and campaigns. We will portray the dishes, the atmosphere, and the staff and combine them into clear offers and themed evenings.
We publish content on TikTok, Instagram, and Facebook and build local advertising that reaches nearby customers at just the right time.
We monitor reservations, customer flow, and revenue development. Restaurant marketing and café marketing are constantly evolving according to which campaigns and content perform best.
Why work with us
Restaurant marketing that is reflected in the filling of tables.
We are planning restaurant marketing from a sales perspective. The goals are reservations, visitors, and an increase in average receipt, not just visibility.
Enticing food and atmosphere images
We describe the dishes, the space and the atmosphere in such a way that the customer wants to book a table immediately. The same content works on social media, websites and menus.
Local targeting to the right customers
Restaurant marketing and café marketing are targeted at people who are moving around the area and looking for a place to eat. This way, advertising does not go to waste on the wrong locations.
Lunch, evening and weekend in the same plan
We build restaurant marketing so that different times complement each other. Lunch does not overshadow dinner, but instead supports the restaurant's brand throughout the day.
Easy model for entrepreneurs and staff
We handle the content, publications, and advertising. The restaurant only needs to provide up-to-date menus, specialties, and practical information that we will display.
Campaigns that can be repeated from season to season
We create concepts for restaurant and café marketing that can be recycled in different seasons. This way, marketing doesn't start from scratch each time, but strengthens already familiar ideas.
What it has produced
All case studies
PROCESS
How the work runs
For a restaurant the job is filling a quiet weeknight, not selling an already full Saturday.
Current state and measurement
We look at bookings by day: which evenings are full and which are not. Marketing goes to the latter.
The plan
A message for the quiet evening and a reason to come precisely then. A discount is the last lever, not the first.
Production and launch
Food photography and short-form video, with advertising bounded to walking distance and a short trip.
Optimisation and reporting
Reporting in bookings and in how full the quiet evenings got, not in likes.
WHAT WE TRACK
What the monthly report says
Bookings
especially on the quiet evenings
Occupancy
by day of the week
Cost per booking
against the average spend
Returning guests
whether acquisition pays off over time
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta AdsFacebook and Instagram
TikTok Adsshort-form
YouTubelong and Shorts
Laterpublishing calendar
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The food cannot be photographed
A restaurant sells on the plate. Without proper food photography the advertising can only compete on location.
The room is already full
Advertising into a full house only produces disappointed people. Raise the price or extend the hours instead.
A discount is the only message
A guest acquired with a discount returns for a discount. We build a reason to come, not a way to sell cheaper.
FAQ
Frequently asked
How do you fill a quiet evening?+
By giving a reason to come precisely then: a themed evening, a limited menu, something Saturday does not have. Targeting stays close, because nobody drives an hour on a Wednesday.
Does short-form video work for a restaurant?+
Exceptionally well. The content produced with Skiffer and Pizza Hut is built on the food and the atmosphere, and the same material works organically and as an ad.
What does restaurant marketing cost?+
The work starts at around €1,500 a month. The media budget is typically small, because the targeting is geographically tight and therefore cheap.
Are reviews worth the effort?+
Yes, and they are the cheapest marketing a restaurant can do. Ask satisfied guests systematically rather than occasionally.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
