SERVICE
Pinterest advertising
Pinterest is not social media in the way Instagram is. People do not go there to see what friends are doing, they go to plan something: a renovation, a wedding, an interior, a meal.
First plan in two weeks · No long contracts
That makes it effectively a search engine that shows pictures. The user is in a planning phase and closer to buying in a way that shows up in conversion rate rather than in reach figures.
Volume in Finland is small. That is a reason to keep expectations honest, not a reason to skip the channel if your product is visual and the decision is considered.
What we do
- Pins designed for vertical format and findable in search
- Keywords and interests as the basis for targeting
- Product feed integration where a shop already exists
- Retargeting for site visitors
- The same photography reused on Instagram
Who this fits
Interiors, renovation, fashion, beauty, food and weddings. What they share is a decision that takes time and inspiration gathered before the purchase.
We have not published a Pinterest case yet, so there is no reference on this page. We say so plainly rather than showing another channel's numbers and letting you assume they came from here.
How we measure
- Conversion rate against other channels
- Saves, which predict the long tail
- Sales and cost per lead
- Share of the whole campaign result
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How a Pinterest campaign gets built
On Pinterest the user is planning a purchase rather than passing time. That makes it a search channel that looks like social.
Account and measurement
Account, tag and product feed set up. For an online store the feed is the whole channel: without it you advertise individual images rather than a range.
Structure and audiences
Targeting by keyword and interest. Pinterest sits closer to search than to a feed, and a keyword says more about intent than demographics.
Creative and launch
Vertical imagery with the message in the image. People browse with the sound off, so it has to work silently.
Optimisation and reporting
Seasonality built in: planning here happens weeks ahead, so campaigns start earlier than they would elsewhere.
WHAT WE TRACK
What the monthly report says
ROAS
return on ad spend by product group
Saves
a signal of intent, not just a click
CPA
cost per acquired customer
Season
how early the demand starts
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The product is not visual
Pinterest is an image search. For a service that cannot be photographed the channel produces nothing, however precise the targeting.
The purchase is an impulse
People plan ahead here. If the product is bought on a whim, Meta reaches that moment better.
There is no product feed
For an online store without a feed the channel stays a set of single images. Build the feed before moving budget.
FAQ
Frequently asked about Pinterest advertising
Who is Pinterest for?+
Interiors, fashion, food, weddings and renovation: anything planned in advance and looked at as images. In those categories the channel often produces a cheaper sale than Meta.
Is the Finnish audience big enough?+
Smaller than Meta’s, but with more buying intent. Judge the channel on cost per sale rather than on reach.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Do you have a Pinterest case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
