SERVICE
X advertising
X is not a mass channel in Finland and there is no point pretending otherwise. Its value is in being narrow: technology, media and finance are discussed there by a tighter crowd than anywhere else.
First plan in two weeks · No long contracts
Start with the honest part: for most Finnish advertisers X is neither the first channel nor the second. The audience is small, and no budget turns a small audience into a large reach.
That same smallness is also the reason to buy. With fewer bidders in the auction, the cost per impression stays low. If the people you are looking for happen to be there, you reach them more cheaply than anywhere else.
When X is worth it
X works when the buying audience is narrow, professional and follows its field in real time. It is a conversation channel before it is an advertising channel, and an ad performs best there when it joins a conversation already under way.
- A software or technology company whose buyers follow the field on X
- A publisher whose content lives inside the news cycle
- An event the audience discusses while it happens
- Recruitment for a narrow specialist role where the right people number in the hundreds
What we do
- Targeting by interest and by the accounts people follow, not demographics alone
- Keyword targeting against the conversation happening right now
- Format choice: text carries further on X than in most channels
- Exclusion lists, so the ad does not land in the wrong environment
- Site retargeting, because one impression rarely finishes the job
Tone matters more here than elsewhere. X reads an ad with the same eye it reads everything else in the feed, and polished campaign language stands out in the wrong way.
When we do not recommend it
For a local service business, a high-street shop and most consumer products, X is the wrong channel. The same budget produces more enquiries on Meta and Google, and moving it here on principle is not an improvement.
We have not published an X case, so there is no reference on this page. If the channel is under consideration, start with a small test budget rather than by moving money out of something that works.
How we measure
- Cost per impression and per click relative to other channels, not in isolation
- Quality of the site visit: how many stayed to read
- Assisted conversions, because X is rarely the last touch
- Movement in branded search during the campaign
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How an X test runs
The channel gets tested on small money before a single euro moves out of something that works.
Is the audience there
We check whether your buyers discuss the field on X at all. If they do not, the test ends here and you keep the budget.
Audiences and exclusions
Targeting is built from followed accounts and keywords, and the environments the ad must not appear in are excluded.
A small-budget test
A few hundred euros a month is enough to show whether the channel produces quality traffic. A larger budget does not answer it faster.
Continue or stop
The numbers against your other channels, and a straight recommendation. Most often it is stop, and that is a valid outcome for a test.
WHAT WE TRACK
What the monthly report says
CPM
cost per impression against other channels
CTR
how many click from the feed
Time on page
whether the visitor stayed to read
Brand search
whether searches for your name grew
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
A local service business
A city-sized audience is not dense enough on X. The same money produces more enquiries on Google and Meta.
Consumer products at volume
If you need to reach hundreds of thousands, the channel runs out of audience before you run out of budget.
As your only channel
X works as a supplement. On its own it does not carry a marketing programme, and we will not build acquisition on it.
FAQ
Frequently asked about X advertising
Is X advertising worth it in Finland?+
Rarely as a first channel. It pays off when your buyers are a narrow professional group following their field in real time: software, media, finance. For everyone else the channel is too small.
What does a test cost?+
Packages: Start €1,900/mo, Growth €2,900/mo and Scale €4,900/mo. A few hundred euros a month in media is enough to show whether to continue. The work runs as part of wider advertising management; we do not sell X on its own.
Whose name is the ad account in?+
Always the client’s. We build campaigns in your account, so the data and history stay with you after the work ends.
Do you have an X case study?+
No. We have not published one, which is why there is no reference on this page. Presenting another channel’s results as proof for X would be misleading.
See also
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