SERVICE
Programmatic advertising
Programmatic sounds more complicated than it is. Ad space is bought in an auction that settles while the page is loading.
First plan in two weeks · No long contracts
The advantage is precision. You can buy one audience, in one publication, at one time of day, without committing to a media package someone else assembled.
The risk is transparency. There are intermediaries in the chain and each takes a cut. So the question is not whether you can buy programmatic but whether you can see where the money went.
What we do
- Audiences from your own data, not only bought segments
- Placement lists open, so you see where the ad ran
- Brand safety and exclusion lists by default
- Frequency caps, so one person does not see the ad thirty times
- A report that separates media cost from fee
Who this fits
Programmatic pays off when the budget is large enough for precision to matter and the goal is wider than one platform. On a small budget Meta and Google do the same thing more cheaply.
We have not published a programmatic case yet, so there is no reference on this page.
How we measure
- Media cost and fee separately, not as one number
- Viewability and frequency
- Placement quality and the share of waste
- Assisted conversions and the channel's role in the whole
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How programmatic buying runs
There are intermediaries in the chain and each takes a cut. The work is making sure the buyer can see where the money went.
Account and measurement
Measurement and audience sources set up. Your own data is worth more here than a bought segment, and it has to be usable before buying starts.
Structure and audiences
Campaign structure and exclusion lists: brand safety, content categories and app inventory each decided explicitly.
Creative and launch
Creative in every size and format, and a frequency cap agreed before the first euro moves.
Optimisation and reporting
Placements opened, waste removed, and a report that separates media cost from fee.
WHAT WE TRACK
What the monthly report says
Media cost
separate from fee, not one number
Viewability
how many impressions were visible
Frequency
repetition per person reached
Waste share
placements that were removed
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The budget is small
Programmatic pays off once the budget is large enough for precision to matter. On a small budget Meta and Google do the same thing more cheaply.
The goal is one platform
If the audience is entirely on Meta or Google, programmatic adds intermediaries rather than precision. Buy directly instead.
Transparency is not required
We do not buy programmatic without visible placements and fee structure. Without them you cannot know what you are paying for.
FAQ
Frequently asked about programmatic advertising
What is programmatic buying, really?+
Ad space bought in an auction that settles while the page loads. The advantage is precision: one audience, in one publication, at one time of day, with no media package attached.
Why is it more expensive than buying direct?+
Because there are intermediaries in the chain. That is why the report has to separate media cost from fee; a single combined number hides exactly what should be judged.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Do you have a programmatic case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
Get channels, content and a budget, in 30 minutes
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