SERVICE
Snapchat advertising
Snapchat is an underrated channel in Finland. Its users are young, there are few advertisers, and reach therefore costs noticeably less than on Meta.
First plan in two weeks · No long contracts
Cheap reach only helps if the audience is the right one. Snapchat's core user is under thirty, and for many B2B companies that makes the channel wrong regardless of price.
Where the audience does match, it works particularly well for events, restaurants, entertainment and retail campaigns, where the action follows soon after seeing.
What we do
- Vertical video made for Snapchat rather than borrowed from elsewhere
- Targeting by age, location and interest
- Location targeting for events and stores
- The same production reused for Reels and TikTok
- Measurement through to the site, not just impressions
In practice one vertical production serves three channels, so Snapchat is rarely a project of its own. It is usually an additional channel for content that already exists.
Who this fits
Snapchat is worth testing if your audience is young and you already have vertical video. It is not worth it if neither is true.
We have not published a Snapchat case yet, so there is no reference on this page. We say so plainly rather than presenting another channel's results as evidence for this one.
How we measure
- Cost of reach against Meta and TikTok
- View rate and swipe-up share
- Site visits and conversions
- The channel's share of the whole campaign result
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How a Snapchat campaign gets built
Snapchat is cheap reach among a young audience. That is the channel’s whole argument, and for some goals it is enough.
Account and measurement
Ad account and pixel set up. The channel’s own reporting is blunter than Meta’s, so your own measurement matters more than usual here.
Structure and audiences
Targeting by age and region. The audience is young and concentrated, so narrow targeting eats the reach quickly.
Creative and launch
Content vertical, with sound, and the first second decides. On Snapchat an ad is watched full-screen in the hand or not at all.
Optimisation and reporting
Results against your other channels. If reach is not clearly cheaper here, the budget goes back to Meta.
WHAT WE TRACK
What the monthly report says
CPM
cost of reach in a young audience
Swipe up
how many went further
CPA
cost per acquired customer
Reach
share of the target group
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The buyer is over 35
The audience skews heavily young. For an older group the channel does not deliver reach at any budget.
B2B selling
Snapchat is not a professional context. The same money produces a clearly better enquiry on LinkedIn or in search.
As your only channel
It supplements reach among the young. On its own it does not carry acquisition, and we will not build on it.
FAQ
Frequently asked about Snapchat advertising
Who is Snapchat for?+
Brands whose buyers are under 30. In practice consumer products, events, entertainment and education, where reach in a young audience is valuable in itself.
How does it differ from TikTok?+
The same vertical format and young audience, but Snapchat is more private: content is not passed on in the same way. That makes it a reach channel rather than a phenomenon channel.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Do you have a Snapchat case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
Get channels, content and a budget, in 30 minutes
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